Legal Documentation

Privacy Policy

Last updated: October 8, 2026

Welcome to VertiFlix (“we”, “us”, or “our”), operated by Why Global Services. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, transfer, and safeguard your data when you visit our website, download or use the VertiFlix mobile applications, and access our video streaming platform, content library, and related services (collectively, the “Service”).

Please read this Privacy Policy carefully before using the Service. By accessing or continuing to use VertiFlix, you acknowledge that you have read, understood, and agreed to the collection and use of your information in accordance with this Policy. If you do not agree with any part of this Policy, please discontinue using our Service immediately.

1. Information we collect

We collect information in several ways to provide, personalize, maintain, and enhance your streaming experience:

A. Information you provide directly to us

  • Account Registration: When you create an account, we collect your name, email address, password, phone number, and account preferences.
  • Profile Information: Optional profile details including avatar selections, display handle, language preferences, and viewing genre interests.
  • Payment and Billing Details: If you purchase a subscription or rent premium titles, our third-party payment processors collect your billing address, payment card details, and transaction history. We do not store full payment card numbers on our servers.
  • Communications and Support: Information you provide when contacting our customer support team, submitting feedback, reporting content issues, or participating in viewer surveys.

B. Information collected automatically

  • Viewing and Activity Data: Titles viewed, watch duration, video scrubbing/pause events, playlists created, bookmarked shorts, search history, and interactions with creator profiles.
  • Device and Connection Information: Device hardware model, operating system version, unique device identifiers (such as IDFA or Android Ad ID), browser type, IP address, network carrier, and app diagnostic logs.
  • Location Information: General geographical location (city, state, or country) derived from your IP address to enforce regional content licensing restrictions and optimize CDN routing.

C. Information from third parties

  • Single Sign-On (SSO): If you log in via Google, Apple, or social accounts, we receive authentication tokens, your public profile name, and your verified email address from that provider.
  • Analytics and Partners: Aggregate viewing trends, app store attribution metrics, and advertising telemetry from verified measurement partners.

2. How we use your information

We use the collected information for specific operational and service-oriented purposes, including:

  • Providing uninterrupted high-definition video playback, content streaming, and offline downloads.
  • Personalizing recommendations, trending rows, and curated shorts based on your viewing history.
  • Processing subscription renewals, billing cycles, payment verifications, and transactional notices.
  • Authenticating your login sessions and verifying device security across multiple screens.
  • Monitoring platform stability, eliminating playback buffering, and optimizing video encoding.
  • Detecting, investigating, and preventing fraudulent transactions, unauthorized sharing, and piracy.
  • Sending administrative updates, security alerts, policy revisions, and relevant feature announcements.
  • Fulfilling legal, statutory, and regulatory obligations and enforcing our Terms and Conditions.

3. Legal basis

Under applicable data protection laws (including GDPR, UK GDPR, and the Digital Personal Data Protection regulations), our legal grounds for processing your personal data include:

  • Performance of a Contract: Processing necessary to deliver the Service, fulfill subscriptions, and uphold our contractual obligations under our Terms and Conditions.
  • Legitimate Interests: To operate, secure, and improve our streaming platform, optimize recommendations, detect fraud, and protect our intellectual property, provided these interests do not override your privacy rights.
  • Consent: Where you have explicitly granted consent, such as for marketing newsletters, push notifications, or non-essential analytics tracking. You may withdraw consent at any time.
  • Legal Obligations: Compliance with applicable laws, tax reporting mandates, law enforcement directives, and regulatory disclosures.

4. How we share information

We do not sell, rent, or trade your personal information to third parties. We may share information under the following strictly controlled circumstances:

  • Service Providers: Authorized third-party vendors who assist with cloud infrastructure (e.g., AWS, GCP), content delivery networks, video transcoding, payment gateways, customer relationship management, and error diagnostics.
  • Content Licensors and Studios: Aggregate, anonymized, and de-identified viewing statistics to report audience engagement without identifying individual users.
  • Corporate Restructuring: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of company assets, customer information may be transferred as an operational asset subject to this Privacy Policy.
  • Legal Compliance: When required by court orders, subpoenas, government inquiries, or statutory provisions, or to protect the vital safety, rights, and property of VertiFlix, our users, or the public.

5. Cookies and similar technologies

VertiFlix and our service partners use cookies, web beacons, device identifiers, and local storage technologies to provide and optimize the Service:

  • Essential Cookies: Critical for account login, session continuity, network security, and subscription validation.
  • Performance and Analytics Cookies: Measure streaming speed, buffering frequency, playback errors, and feature usage to maintain streaming quality.
  • Functional Cookies: Remember playback preferences, subtitle settings, volume preferences, and resume positions across sessions.

You can control cookie settings through your browser preferences. Disabling certain cookies may limit your ability to use specific interactive features or retain customized viewing preferences.

6. Data retention

We retain personal data only for as long as necessary to fulfill the purposes detailed in this Privacy Policy, maintain your active account, comply with statutory tax and accounting requirements, resolve legal disputes, and enforce our contracts.

When personal data is no longer required, we either permanently delete it using secure data sanitization protocols or aggregate and anonymize it so that it can no longer be associated with you.

7. Your rights and choices

Depending on your jurisdiction, you have specific rights regarding your personal information:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate, incomplete, or outdated personal information.
  • Right to Erasure: Request deletion of your account and personal data, subject to legal and statutory recordkeeping exceptions.
  • Right to Restrict or Object: Restrict or object to our processing of your personal data under certain conditions.
  • Right to Data Portability: Obtain your personal data in a structured, commonly used, machine-readable format.
  • Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at contact@whyglobalservices.com. We will verify your identity and respond within the statutory timeframe.

8. Security

We implement comprehensive technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for all data in transit, encrypted database storage for sensitive records, multi-factor access controls, and ongoing vulnerability audits.

However, please note that no method of electronic storage or internet transmission is 100% impenetrable. You are responsible for maintaining the confidentiality of your account credentials and password.

9. Children's privacy

The Service is not intended for individuals under the age of 13 (or under the age of 16 or 18 in jurisdictions with higher age requirements). We do not knowingly collect personal data from children.

If a parent or legal guardian discovers that their child has provided us with personal information without parental consent, please contact us at contact@whyglobalservices.com. We will take prompt measures to delete such data from our records.

10. International transfers

VertiFlix operates globally, and your information may be transferred to, stored, and processed in countries other than your country of residence, including servers located in the United States, the European Union, and the Asia-Pacific region.

Whenever we transfer personal information internationally, we ensure that adequate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by regulatory authorities and compliance with applicable cross-border transfer frameworks.

11. Third-party links and services

Our Service may contain links to third-party websites, applications, or social media platforms. We do not endorse and are not responsible for the privacy practices, content, or policies of those external services. We encourage you to review the privacy policies of any third-party services you visit.

12. Changes to this Policy

We may update this Privacy Policy from time to time to reflect modifications to our streaming services, technological advancements, or legal developments. When revisions are made, we will update the “Last updated” date at the top of this document.

For significant updates, we will notify you through an in-app notice, banner, or direct email communication prior to the changes taking effect. Your continued use of the Service following the posting of an updated Privacy Policy constitutes your agreement to the revised terms.

13. Contact

If you have any questions, inquiries, complaints, or concerns regarding this Privacy Policy or our data handling practices, please contact us:

General Privacy & Data Protection Inquiries

Entity: Why Global Services

Address: 3rd Floor, New No. 75, 77 & 79, Lohmanradhri Towers, Egmore, Chennai, Tamil Nadu 600008, India

Email: contact@whyglobalservices.com